As a trainer , Dr. Frederick Cheng has over the last 7 years trained  more than five hundreds professionals and team leaders in the practical application of people skills in consultative value-based selling (V.A.L.U.E. Sales technique), negotiations and conflict management (Harvard & SCAMPER Models), behaviour and soft skills coaching (G.R.A.F.T. - C.O.A.C.H. Model), change management (M.O.V.E. technique), emotions (anger & resilience) management, team leadership and persuasive presentation (C.R.O.S.S. & I.M.P.A.C.T. Models). The focus of his approach is a flexibly structured, process based methodology to provide a platform for reliable performance.

As a people skills development coach and behavioural therapist , Frederick has counselled and coached divisional heads and team leaders from the health-care; food processing; high end technology and professional services industries to manage the people side of change.

His consulting work involves diagnosing development areas in inter and intra-workgroups communication, coordination and conflict management processes in clients' organizations and coming up with measurable and sustainable solution roadmap through personality-task fit profiling, counselling, coaching, training, performance feedback processes and standards consulting. Frederick has worked with organizations including Motorola, Fuji Xerox Singapore, Asia Pacific Breweries , Chartered Semiconductor, UPEK, SAP , DBS Vickers , BMW Asia Pacific, F&N Coca-Cola, Novartis, GlaxoSmithKline Pharmaceuticals, AXA, Gates Rubber, Fuchs Lubricants, F&N Foods, Roche Diagnostics and Singapore Food Industries.

Frederick gained his working experience in corporate sales to Fortune 500 customers. Since 1987, Frederick has specialized in the sale of high-technology engineering solutions dealing in six and seven-figure transactions and complex sales cycles to CEOs, COOs, CFOs, and other senior executives. For the last 20 years, he has worked in various MNCs holding key position as Senior Manager and Business Development Director. 

He is the co-founder, Operational Scientist cum developer of the Beliefs-Emotions-Behaviours Situational Response Assessment System – SQI System (Success Quotient Intelligence). He graduated with a PhD in Education (HRD), an MSc degree in International Marketing from the University of Strathclyde and a Master of Accountancy degree from Charles Sturt University in Australia. He is also a certified member of the International Coach Federation and the International Association of Coaches.